HMRC Innovation Summit
The HMRC Innovation Summit comprises a meticulously crafted series, featuring three strategically devised proof-of-concept demonstrations. These showcases exemplify the transformative potential of contemporary technologies, including artificial intelligence, machine learning, and big data. Through these cutting-edge applications, we illustrate the profound impact these technologies can have on enhancing user and workforce experiences across HMRC's platforms.
Elevating Excellence: Unleashing Innovation with AI, Machine Learning, and Big Data at the HMRC Innovation Summit.
POC1 - Guide Me
Guide Me stands as a formidable tool harnessing the power of AI and real-time user analytics to adeptly address and resolve navigation challenges encountered by individuals on HMRC's platforms. Our sophisticated solution is meticulously designed to proactively prevent unnecessary calls to the contact center, functioning as a virtual personal assistant throughout the user's entire journey, ensuring seamless assistance from start to finish.
Market research
User research
Product map
Proposed user queries
Product map workshop
Product map and features
User journey research (proof of usability)
UI ideas
Lo-Fi UI ideas
Hi-Fi and final prototype
Hi-Fi for desktop
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Hi-Fi for mobile
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Delivery specs
Demo
Event day
For our grand finale at the Innovation Summit, we joined forces with the ASE department to craft a presentation that not only exuded a cutting-edge vibe but also seamlessly integrated advanced technology. Collaborating closely, ASE ingeniously developed a virtual reality space tailored for the AIE POC leaders to showcase our groundbreaking concepts. Taking it a step further, we meticulously engineered the technological infrastructure, enabling participants to firsthand experience our innovations remotely.
The result was nothing short of extraordinary—a captivating and thrilling experience that captivated the entire HMRC audience. The positive reception underscored not only the excellence of our ideas but also the seamless fusion of creativity and technology.
Feedback
POC1 received high praise from the HMRC audience, generating keen interest in our next steps. The positive reception affirms the project's impact and potential.
The entire team was rewarded with extra bonuses from HMRC, accompanied by highly commendable appraisals for our outstanding contributions. It's truly gratifying to see our hard work and dedication recognized and celebrated.
Feedback from the team
The HMRC Innovation Summit project proved to be an incredibly enriching experience. Engaging in this initiative provided me with invaluable insights into the inner workings of public sectors, unveiling the potential of cutting-edge technologies to enhance HMRC's services for both internal and external users.
Moreover, it served as an exceptional platform for mastering the art of seamlessly integrating the existing design system, GDS, with innovative concepts. This opportunity not only broadened my understanding but also equipped me with the skills to harmonize established frameworks with emerging ideas.
