Valentino - Party Collection Landing Page Design
Project Goal: Design a fun and interactive scrolling experience for the landing page of the party collection
Role: UI/UX Designer
Main Tasks: Wireframe, prototype, communicate in between teams and launching the product
For this wireframe, I implemented different basic scrolling effect to optimise the playfulness of this holiday season collection. The different scrolling speed, floating animation, auto-played clips and horizontal scrolling effect all made the browsing experience more fun and engaging.
Clips implemented
scrolling experience
In this party collection landing layout, we utilised a lot of short clips with that play automatically without clicking.
Different scrolling speed
for each element
We also implemented different scrolling speed to create a more dynamic and fun feeling for scrolling.
Floating Animation
Showcasing the Products
With the floating animation, it gives the UX a more whimsical and playful feeling, making the whole browsing experience more diverse.
Horizontal Ticker Tape
with Scrolls
We also designed a banner that moves horizontally with vertical scrolling to create a more dynamic experience.
We had a really short timeframe to come up with the whole design as the final product needed to be out by the end of November for Christmas. The main focus for this project is to make everything smooth and playful for the holiday season, as well as showcasing the clips and the products in a more playful way. We got the initial idea from the Valentino training layout as we got really good feedback from it.
In the end, we created something that we are all proud of within the time frame. The biggest lesson I learn from it would be knowing when to stop being a perfectionism and when to know good enough is enough as we all have limited resources.